“I didn’t bring in AI to cut costs, I brought it in so we could do better work. And now, for the first time in years, I feel like we’re ahead of the curve instead of just catching up.”

I didn’t bring AI into the business to save money. If cost-cutting was the goal, there were easier ways to do it. I brought it in because the quality of our work was being squeezed by volume, and that’s a dangerous place to be.

When I stepped into the CEO role, I expected to spend my time on direction and growth. Instead, I was buried. Spreadsheets. Inboxes. Policy decisions that shouldn’t have needed my attention. I was busy every day and still felt like I wasn’t leading.

That wasn’t sustainable.

Bringing in the full ProPrompt setup changed how the company actually runs. Not in a dramatic, overnight way. In a quiet, structural way that compounds.

Kai took the friction out of hiring. Searches stopped being one-off efforts and became assets the team could reuse and refine. That gave us consistency and pace without burning people out.

Ruby cleaned up HR work that had been dragging everyone down. Policies, onboarding, learning materials, all the things that matter but don’t need constant reinvention. HR stopped reacting and started focusing on culture again.

Nova stabilized customer conversations. Response times tightened. Escalations dropped. The service team stopped carrying emotional load they shouldn’t have been carrying in the first place.

Sienna accelerated marketing without lowering the bar. Drafts landed faster. Campaigns launched sooner. The brand stayed coherent even as output increased.

And Jaxson did what I needed most as a CEO. He made the numbers usable. I could see what was happening, where to intervene, and where to get out of the way. Decisions got simpler because the signal was clearer.

It doesn’t feel like we added software. It feels like we hired five specialists who don’t lose context and don’t need managing.

I still make the calls. That hasn’t changed. What’s changed is that I’m not chasing details anymore. I’m spending my time where it actually has leverage.

Since bringing the agents in, hiring has picked up, marketing output has grown, customer satisfaction has improved, and decision-making has sharpened across the board. But the biggest shift isn’t in the metrics.

For the first time in years, the leadership team has space. Space to think. Space to plan. Space to stay ahead instead of constantly catching up.