“Jaxson Found A Sales Angle We Couldn't See”

I used to think selling was just about effort. More calls. More emails. More follow-ups. If a deal didn’t move, my answer was usually to push harder.

That worked sometimes. Other times, it didn’t, and I couldn’t tell you why.

Half the time I wasn’t sure which angle would land with a client. I’d walk into meetings guessing. Same pitch, same deck, hoping this one would stick. Sometimes it did. Sometimes it stalled, and I’d only realise later that I was pushing the wrong thing entirely.

Jaxson changed how I sell.

I give him everything. Call notes, meeting summaries, messy spreadsheets I never bothered to clean up. He looks at it all and pulls out patterns I genuinely missed. Which types of clients move fast. Which talking points get traction. Where I’m wasting time chasing deals that were never going to close.

The biggest shift is before the meeting even starts.

Now I walk in knowing which angle is most likely to work. I know what to lead with. What to park. What not to push. I’m not improvising in the room anymore, I’m choosing a path.

That confidence changes the whole conversation. Clients feel it. I’m not forcing deals forward. I’m guiding them. When something isn’t a fit, I see it earlier and move on without burning weeks of effort.

I still work hard. That hasn’t changed. But now the effort actually counts.

Sales stopped feeling like a grind and started feeling like a game you can read. Not perfectly, but well enough to make smart moves instead of blind ones.